Taranaki is situated on the west coast of the North Island, surrounding the volcanic peak. The large bays north-west and south-west of Cape Egmont are prosaically named the North Taranaki Bight and the South Taranaki Bight.
With a population of 11,000, Hāwera is the second-largest town in the Taranaki region of New Zealand's North Island. It is near the coast of the South Taranaki Bight, 75 kilometres south of New Plymouth on State Highway 3, or around the coast on SH 45, known as Surf Highway 45 for its numerous surf beaches. Hawera is 20 minutes' drive from Mount Taranaki or Mount Egmont. Hāwera is also home to Tawhiti Museum, well-known for its hand-crafted life-sized wax sculptures depicting scenes of local heritage and history, and its scale models of local Maori pa (fortresses).